Sales dialers are tools that automate outbound calls for sales teams. If you're running a small business, you can use personal phone numbers, but you can't scale quickly. That's where sales dialers come in.
Not only will you reach your leads faster, but by combining it with helpful tools, like CRMs and AI assistants, you can create a customer experience that increases sales and brings people back to your business. We'll show you exactly how a sales dialer works, the different types, and why you should invest in one for your sales team.
If you're looking for an all-in-one system that streamlines your workflows, consider Hooked CRM. Book a demo with us today, and one of our qualified representatives will contact you as soon as possible.
What is a Sales Dialer?
A sales dialer is a specific tool that automates outbound calls specifically for sales teams. Typically, you will input a number into a dial pad or use a contact list to call your lead, simplifying the process and eliminating the need for personal devices or worrying about external factors that could impede the call.
The distinguishing factor compared to regular phone lines is that they can automate the "dial and log" loop in your representative's process. That means shorter latency between calls and more focus on what your agents do best: selling products, scheduling appointments, and building relationships between your company and customers.
How Does a Sales Dialer Work?
A sales dialer can work in a few different ways. A typical dialer will include a contact list that includes a phone icon you can use to dial leads automatically. Simply navigate to your contact list within your dialer and click on the icon to start a conversation.
Alternatively, if you have the lead's number but haven't registered them, you can manually input their number into the dialer's dialpad and click the call button.
Of course, this workflow will depend on the dialer you choose, so you should always ensure the dialer matches your process and won't impede your employees' ability to succeed.
Types of Sales Dialers
If you're in the market for a dialer, you should have a clear understanding of what kind of dialer would work best for your business. Each dialer specializes in specific kinds of calls that can assist your business in different ways. Here are a few of the dialers you should know about:
Power Dialers
Power dialers are best suited for outbound dialing. Once you've generated a list of potential clients, a power dialer will call each one sequentially until a lead picks up the phone. This cuts down on the amount of time spent calling leads that don't pick up. It also ensures that you'll be speaking to someone as soon as possible.
All it takes is the simple click of a button to begin the process, and the dialer does all the work; an easy way to enhance your workforce engagement management.
Predictive Dialers
Inbound dialers use predictive dialers to enhance their call center. When a call comes in, the caller will go through an interactive voice response and the automatic call distribution (ACD) systems. The ACD will work with your predictive dialer to send the call to multiple phone lines, ensuring calls are answered as soon as possible.
The faster calls are answered, the better your customer journey will be.
Parallel Dialers
For companies cold calling prospective customers, parallel dialers are incredibly helpful. These dialers will call multiple potential leads simultaneously and connect the lines when detecting a person on the other end. This vastly increases the number of real conversations an agent can have compared to power dialers or manually dialing.
However, the number of qualified leads you contact will decrease since you are essentially calling random numbers (within some preselected parameters). We only recommend this type of dialer if you don't have a stream of viable leads coming into your business.
Sales Dialers & CRMs: How They Work Together
Your dialer and CRM should work together in a cohesive, seamless ecosystem. On a typical system, dialers and CRMs are different systems, so you will need to set up an integration between them. However, we always recommend CRMs with a dialer included, so you won't have to worry about any gaps in your process.
When you receive or make contact with a respective client, your dialer should pull any existing information on that lead from the CRM and update it as the conversation progresses. This simplifies the process and eliminates the frustration of searching through spreadsheets to find client information.
Benefits for Sales Teams
Still not sure if it's right for your sales team? There are several outbound dialing software benefits for sales teams, such as higher call volume and increased local presence. Here are some of the most relevant benefits for sales teams:
- Productivity: With a specified dialer, your team will increase the number of calls they can make and have a wider reach with their calls. It has become essential to create a productive and efficient team.
- Connect Rates: Depending on the type of dialer you choose, connection rates will increase, and less dead air will be heard on the line for every call representative.
- Automation: Sales dialers can automate the dialing process for you, making it easy for sales teams to focus on selling rather than calling phone numbers.
With an integration to your CRM, you'll also have access to better analytics and call center training for your employees.
Are Sales Dialers Legal?
Yes, sales dialers are legal. However, there are several rules that all dialers must follow to be compliant with state and federal laws. Each state has different laws to abide by, so check your state legislature to determine what phrases need to be said or how many times you are allowed to call a lead before moving on.
Here are a few common things you should check for your dialer compliance:
- Lead Consent
- Within Proper Calling Hours
- Not On Your DNC List
- How Often You Can Call Before You Abandon the Lead
How to Choose a Sales Dialer
Choosing your sales dialer is an important decision that can impact your team's efficiency. Before you make a decision, always evaluate your current dialer and see what needs to be adjusted. This will let you know exactly what features you should be searching for.
Here are a few questions to consider when deciding between a new dialer:
- What is the size of your team, and are you looking to scale?
- Does this dialer integrate with your current CRM?
- What type of dialer should your team use?
- Are you focused on increasing your local presence, or can you expand your reach nationwide?
- Does the dialer record any analytics?
- What compliance standards do you set for your call representatives, and can the dialer fulfill them?
No matter if you're a small business or an independent agent, a sales dialer can support you through all your calls and ensure you can build a relationship with your customers.
Hooked CRM as Your Sales Dialer
Hooked CRM is the perfect platform for your sales calls. It's the all-in-one platform that combines a dialer, CRM, and AI assistance to create a perfect workflow for your sales calls. With everything on one platform, you don't have to worry about hopping between different software to figure out where your customers are in the process.
Book a demo with us today to discover how Hooked can enhance your sales process. One of our qualified representatives will walk you through the various workflows and show how easy it is to make calls and land sales through our system. Make your calls easier for your employees and clients, and switch to Hooked today.
